Email Marketing – What sort of a Marketer are you?
I would like to share some very useful information that have learned from successful marketers recently regarding the subject of:
Creating rapport with your list
Basically there are four categories of marketer and depending on your skills and the amount of knowledge that you will be able to pass on, you will fall into one or more of them. Even of you do all four you will most likely have one that you use more or feel more comfortable with. The first one is:
Being the teacher
This can be carried out using email, video, blogging or sometimes a short email that links to a video. This can be a great way to communicate with your list as it is a very personal way to be in touch with people. One caution though – avoid pumping your own ego. Love to share what you know to assist them to better themselves – rather than bragging that you know more than them 
The second one is:
Answering questions
People crave answers and your expertise will most likely not be common knowledge – so you can be very helpful to the needy individual. The thing to do here is to avoid personal replies as you could end up getting swamped by people and not have time for your own things. The third one is:
Storytelling
The story has to tie into something that has a bearing on their – the people on your list’s – lives not just ego driven by your own experiences. The way to test this is to go though the email and give it the ‘who cares Test’ – like will people relate to the story or simply click through as being another thing that disinterests them. And the forth one is:
Daily activities
If you are trying to quit your job it is good to share what you do daily with your subscribers especially when you can put passion and emotion into what you are going through so that they can relate to it.
Communicating something that you are doing on a dally basis that people on your list can identify with you about is a brilliant way to create rapport – especially if you are slightly ahead of them and they follow your road to success.
In my case I feel I fall mainly into the last category although my teaching career day job means that I obviously am a natural teacher as well.
So what sort of Marketer are you and which way do you feel you pass your skills on most effectively to your list?
I would love to hear your stories so please leave your comments below
xxxxcarlxxxx
